Illution

Maintain the fixed rate or create the illusion of three-dimensional space or into the space. Illusion of depth of field can be shallow or deep and can be hidden or projected.

The size and scale of the shapes or objects play an important role in the illusion of depth of field. The use of the effective size of a shape or object that connects to the shape or other object is called the scale, which makes the elements that appear to have projections to the front or back of the picture.
Ads from Land Rover titled "hoopes" using illusion. Ads created by Young & Rubicam London, was awarded on the festival Epica 2003.

Significant overlap between shapes or objects can also create the illusion of depth of field. When you override an object, the object appears in front of one another and the object appears on the back. Mura ad that uses an illusion created by the images that rest on the image to another. Ad, titled "Bag Catalog" won the Golden drumstick at the Golden Drum advertising ferival 2002.

Volume on a two-dimensional surface can be defined as the illusion of form that has mass and weight. Volumetric shapes, such as cube, pyramid, cylinder or objects that have the volume to create the illusion of depth of field. Stella Artois ad also uses the concept of volumetric. Ads created Lowe London and titled "Sculture" was awarded "Gold" at the One Show 2003.

When you design in two-dimensional surface, such as on paper or board, then you start with a blank flat surface. The surface is called the image.

Perspective is based on the idea that form diagonal moves toward a point on horizon. The point is called vanishing point. Perspective is an image that followed the downsizing of the distance and create an illusion of depth of field. Ads from Super Pages, Telephone Directory, titled "Chinatown" was awarded "Gold" at the Cannes Festival 2003. The ad was made by Palmer Jarvis DDB, Vancouver.

You also create an impressive illusion, causing the saw the first time in doubt, do something that is depicted is real or just a picture. This effect is called trompe-l'œil effect. The use of shadow to rest on the form to create the effect of trompe-l'œil it becomes beautiful. Securities are shown in Radiostadja ad, titled "Goat Chees", artificial D'Arcy Benton & Bowles Musius. These ads won awards at the Golden drumstick advertising festival Golden Drum 2002.